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Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them.Tech …
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System …
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing …
The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.These two iconic books, Blue …
Great leaders embrace a higher purpose to win. The NetPromoter System shines as their guiding star.Fewmanagement ideas have spread so far and wide as the Net Promoter System …
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain …
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies …
Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. Concise and engaging, each volume in this book series …
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore …
Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific …