Sökt på: Böcker av Theodore Levitt
totalt 4 träffar
Marketing Myopia
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore …
Star Maps for Beginners
Using the "Maltese Cross" star map design, widely acknowledged as superior to the conventional circular maps for locating constellations, this book provides everything amateur …
Marketing Imagination
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard …
HBR's 10 Must Reads on Strategic Marketing (with featured article "e;Marketing Myopia,"e; by Theodore Levitt)
Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 …