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Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a …
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of …
The World's Greatest Salesman Reveals the Techniques of His Astounding SuccessThis newest book from sales phenomenon JOE GIRARD--The 13 Essential Rules of Selling--provides all the …
How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just …
The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer …
From the "New York Times" best-selling author of "The Millionaire Next Door", is the classic guide on how to market to the rich. Praise for "Marketing to the Affluent": "Dr …
'With vision and heart, Mike Malaghan lays out a sure course that will take you step-by-step to successful sales management' - Jack D. Wilner, speaker, trainer and author, "7 …
From the international go-to guys in small business know-how:Your source for the strategies, skills and confidence every business owner needs to succeedRemember what it was like …
Hold the line on price in every transaction—from the leading expert on Value-Added Selling!These days it seems like we’re always in a buyer’s market. But even at a time when the …