Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing theory. This concern is …
It is no longer possible for modern companies to ignore the ethical or social implications of their business practice. Controversy surrounding such issues as the environment, …
Although the idea of social responsibility has a long and distinguished intellectual pedigree, Corporate Social Responsibility (or ‘CSR’) has re-emerged during the last fifteen …
Over the past four decades, the concept of corporate environmentalism has passed through multiple iterations. Prompted by landmark environmental events such the publication of …
Until recently, the study of industrial relations centred around trade unions, collective bargaining and strikes - often in the manufacturing industry. Union decline and …
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making …
The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so …
The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any …
