Søkt på: Bøker av Fabio Babiloni
totalt 16 treff
Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the …
The Graph Theoretical Approach in Brain Functional Networks
The present book illustrates the theoretical aspects of several methodologies related to the possibility of i) enhancing the poor spatial information of the electroencephalographic …
How Well Do Executives Trust Their Intuition
In this age of Big Data and analytics, knowledge gained through experiential learning and intuition may be taking a back seat to analytics. However, the use of intuition should not …
Estimation of Cortical Connectivity in Humans
In the last ten years many different brain imaging devices have conveyed a lot of information about the brain functioning in different experimental conditions. In every case, the …
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in …
Industrial Neuroscience in Aviation
This book discusses the emerging field of industrial neuroscience, and reports on the authors' cutting-edge findings in the evaluation of mental states, including mental workload, …
How Well Do Executives Trust Their Intuition
In this age of Big Data and analytics, knowledge gained through experiential learning and intuition may be taking a back seat to analytics. However, the use of intuition should not …
Neuroeconomia, neuromarketing e processi decisionali nell uomo
L’obbiettivo di questo libro è quello di presentare in maniera razionale un nuovo insieme di conoscenze circa il funzionamento cerebrale in merito alle scelte di tipo economico. In …
How Well Do Executives Trust Their Intuition
In this age of Big Data and analytics, knowledge gained through experiential learning and intuition may be taking a back seat to analytics. However, the use of intuition should not …
Industrial Neuroscience in Aviation
This book discusses the emerging field of industrial neuroscience, and reports on the authors’ cutting-edge findings in the evaluation of mental states, including mental workload, …
Industrial Neuroscience in Aviation
This book discusses the emerging field of industrial neuroscience, and reports on the authors’ cutting-edge findings in the evaluation of mental states, including mental workload, …
Graph Theoretical Approach in Brain Functional Networks
The present book illustrates the theoretical aspects of several methodologies related to the possibility of i) enhancing the poor spatial information of the electroencephalographic …