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totalt 3 treff
Consumer Neuroscience
tekstilinnbinding,
2017,
Engelsk,
ISBN 9780262036597
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the …
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
e-bok,
2013,
Engelsk,
ISBN 9783642380648
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in …
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
innbundet,
2013,
Engelsk,
ISBN 9783642380631
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in …
Fra
1172,-