Salg og markedsføring

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With …

Survey data are used in many disciplines including Social Sciences, Economics and Psychology. Interviewers’ behaviour might affect the quality of such data. This book presents the …

This edited volume includes written documentation by experts from the board game industry.The handbook presents the industry and industry structures.

Depuis 2006, Hublot s'impose comme le sponsor horloger leader dans le football, avec notamment le sponsoring de la FIFA et de l'UEFA. Des partenariats qui se traduisent rapidement …

Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions …

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a …