Økonomi og næringsliv

This fourth edition of a bestselling textbook expertly unravels the central paradoxes every entrepreneur must face. Written in a comprehensive and engaging style, it combines …

Companion book Remote Team Interactions Workbook now available!Effective software teams are essential for any organization to deliver value continuously and sustainably. But how do …

I dag köper de flesta företag in mycket av det som förr sköttes av de egna medarbetarna. Andelen inköp ökar hela tiden. Därför har inköp övergått från att vara en kameral syssla …

For undergraduate and graduate-level courses in leadership. An exploration of what makes an effective leader Leadership in Organizations, 9th Edition provides a balance of theory …

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price …

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and …

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a …

Å jobbe med digitale produkter handler ikke om å bli ferdig, men om å forbedre. Brukerne får nye behov og vaner, konkurrenter dukker opp, nye lover blir vedtatt. Plutselig står vi …