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Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them.Tech …
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and …
Celebrating 100 years, Belstaff has been dubbed ‘the coolest British outerwear brand of all time’ by Maxim magazine. Belstaff: Our First 100 Years is a celebratory, …
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's …
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically …
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be …
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an …
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden …
Get your brand off the 'performance plateau' and learn why using platforms to build your brand can drive both immediate sales and long-term growth. Research has shown that for many …