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totalt 16 treff
Consumer Behaviour
'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.'Professor Byron Sharp, Ehrenberg-Bass Institute, …
Lojalnosc wobec wariantów produktu
Produkty w kategoriach d br szybko zbywalnych występują jako r żne warianty, takie jak rozmiary opakowań, rodzaje opakowań, smaki, formy, receptury itp. Warianty te są …
Fidélité aux variantes de produits
Les produits des cat gories de biens de consommation rotation rapide se pr sentent sous diff rentes variantes, telles que les tailles et types d'emballages, les saveurs, les …
Loyalty to Product Variants
Brand Management
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
The Routledge Companion to Contemporary Brand Management
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview …
Brands and Consumers
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution …
Loyalität zu Produktvarianten
Produkte in schnelllebigen Konsumg terkategorien gibt es in verschiedenen Varianten wie Packungsgr en, Packungstypen, Geschmacksrichtungen, Formen, Rezepturen usw. Diese Varianten …
Brand Management
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
Consumer Behaviour
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, …
Consumer Behaviour
'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.'Professor Byron Sharp, Ehrenberg-Bass Institute, …
Fidelidade às Variantes de Produto
Os produtos em categorias de bens de consumo de movimento r pido v m em diferentes variantes, tais como tamanhos de embalagens, tipos de embalagens, sabores, formas, f rmulas, etc. …