Rajaa
Hakutulokset: 9780060081997
Rajaa
yksi hakutulos.
The Fall of Advertising and the Rise of PR
nidottu,
2004,
englanti,
ISBN 9780060081997
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on …