Hakutulokset: Kirjoja kirjailijalta Laura Ries
yhteensä 11 hakutulosta
Role of Smallholder Farms in Food and Nutrition Security
This open access book discusses the current role of smallholders in connection with food security and poverty reduction in developing countries. It addresses the opportunities they …
The 22 Immutable Laws of Branding
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the …
The Many Futures of Work
What will work eventually look like? This is the question at the heart of this timely collection. The editors and contributors—a mix of policy experts, academics, and …
The Role of Smallholder Farms in Food and Nutrition Security
This open access book discusses the current role of smallholders in connection with food security and poverty reduction in developing countries. It addresses the opportunities they …
The Fall of Advertising and the Rise of PR
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on …
Many Futures of Work
What will work eventually look like? This is the question at the heart of this timely collection. The editors and contributors-a mix of policy experts, academics, and …
The Origin of Brands
In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of …
Visual Hammer: Nail your brand into the mind with the emotional power of a visual
The 22 Immutable Laws Of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do …
Arabiolosis
This self-help memoir will ignite your mind and empower you with 10 laws of self-reflection, self-awareness, and self-introspection. It is a guide for critical thinking even under …
Battlecry: Winning the battle for the mind with a slogan that kills.
Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the …