Hakutulokset: Kirjoja kirjailijalta James H. Gilmore
yhteensä 11 hakutulosta
The Experience Economy, With a New Preface by the Authors
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they …
The Experience Economy
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The …
Experience Economy, With a New Preface by the Authors
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they …
Authenticity
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes …
The Pro-Slavery Argument: As Maintained by the Most Distinguished Writers of the Southern States
Authenticity
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sellor how you sell it? If so, welcome to the club. Inundated by fakes …
Experience Economy, Updated Edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The …
The Pro-slavery Argument
Infinite Possibility
Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic …
Markets of One
This collection of articles focuses on the ways successful companies mass customize their products to build their businesses.
Oplevelsesøkonomien
Her er bogen, der startede det hele. Oplevelsesøkonomien findes i dag i Danmark i utallige varianter. Erhvervsliv og turisme, kulturindustri, regioner og kommuner holder …