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Essentials of SPSS for Windows Versions 14 and 15
This text provides business students with a practical introduction to SPSS. Specifically written for business students, this text provides an in-depth explanation of key …
Consumer Behaviour in Action
Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced …
Confucianism, Discipline, and Competitiveness
Please view this video: https://www.youtube.com/watch?v=vdnyO4EILcgThe importance of competitiveness has increased rapidly in recent years, where a fresh look at the different …
Confucianism, Discipline, and Competitiveness
Please view this video: https://www.youtube.com/watch?v=vdnyO4EILcgThe importance of competitiveness has increased rapidly in recent years, where a fresh look at the different …
Marketing Research
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The …