Sökt på: Böcker av Barry Babin
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Multivariate Data Analysis
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data …
CB (with CB Online, 1 term (6 months) Printed Access Card)
Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review …
Great Facilitator
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and …
Sales Force Management
The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, …
Sales Force Management
The second edition of Sales Force Management: Building Customer Relationships and Partnerships prepares students for professional success in the field. Focused on the areas of …
Data Analysis with IBM SPSS Statistics
Master data management & analysis techniques with IBM SPSS Statistics 24 About This Book • Leverage the power of IBM SPSS Statistics to perform efficient statistical analysis of …
The Great Facilitator
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and …
Marketing Research
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The …
Business Research Methods
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are …
Data Analysis with IBM SPSS Statistics
Master data management & analysis techniques with IBM SPSS Statistics 24About This BookLeverage the power of IBM SPSS Statistics to perform efficient statistical analysis of your …
Essentials of Marketing Research
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business …