Sökt på: Böcker av Andreas Hinterhuber
totalt 23 träffar
Pricing Strategy Implementation
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these …
Value First, Then Price
Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, …
Digital Pricing Strategy
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and …
Pricing Strategy Implementation
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these …
Innovation in Pricing
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business …
ROI of Pricing
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. …
Strategische Erfolgsfaktoren bei der Unternehmensbewertung
Andreas Hinterhuber stellt ein konzeptionelles Rahmenmodell vor, das es ermoglicht, strategische Erfolgsfaktoren zu bestimmen und in die Ermittlung des Unternehmenswertes …
Managing Digital Transformation
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an …
Innovation in Pricing
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business …
Digital Pricing Strategy
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and …
Value First, Then Price
Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, …
Innovation in Pricing
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business …