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For undergraduate Advertising and Integrated Marketing Communication courses.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with …
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples …
For introductory-level courses in Advertising offered by communications, journalism, and marketing departments, this revision of the classic Kleppner text provides a sophisticated …
Illustrated with case studies detailing entrepreneurs who have transformed their businesses with social media marketing, this inspiring and informative book shows readers what …
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line …
For introductory courses in Advertising, offered in marketing and journalism departments. Focuses on EFFIE-award winners: advertising campaigns that have won awards for their …