Sökt på: Böcker av Frank Jefkins
totalt 13 träffar
Modern Marketing Communications
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer …
Public Relations
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of …
Public Relations for Marketing Management
Advertising
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as …
International Dictionary of Marketing and Communication
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved …
International Dictionary of Marketing and Communication
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved …
Public Relations
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of …
Public Relations for Marketing Management
Advertising
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line …
Public Relations
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations …
Public Relations for Management Success
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable …
Public Relations for Management Success
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable …