Sökt på: Böcker av Sandra E. Moriarty
totalt 8 träffar
Advertising
For introductory courses in Advertising. Moriarty teaches students about effective marketing.
Advertising
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising …
Access Card for Advertising PrinciplesPractices Global Edition
MyMarketingLab -- Access Card -- Advertising PrinciplesPractices, Global Edition
Science and Art of Branding
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful …
Advertising
For introductory courses in Advertising, offered in marketing and journalism departments. Focuses on EFFIE-award winners: advertising campaigns that have won awards for their …
AdvertisingIMC with MyMarketingLab
For introductory courses in advertising. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include …