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Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System …
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such …
Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have …
Increase customer loyalty, boost brand advocacy and ultimately benefit your bottom line through adopting a customer experience (CX) strategy to become intentionally and …
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance -- for …
In a world where consumers expect more—instantly, seamlessly, and the way they want it—personalization is a strategic imperative.Research shows that the vast majority of consumers …
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development …
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating …
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in …