Sökt på: Böcker av Fred Reichheld
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HBR's 10 Must Reads 2023
A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on …
Winning on Purpose
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System …
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing …
HBR's 10 Must Reads on Strategic Marketing (with featured article "e;Marketing Myopia,"e; by Theodore Levitt)
Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 …
The Ultimate Question 2.0:
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company''s future: "Would you recommend us to a …
The Ultimate Question
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings …
Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World (Revised, Expanded)
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" …
Winning on Purpose
Great leaders embrace a higher purpose to win. The NetPromoter System shines as their guiding star.Fewmanagement ideas have spread so far and wide as the Net Promoter System …
HBR's 10 Must Reads 2023
A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on …
Ultimate Question 2.0 (Revised and Expanded Edition)
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your companys future: Would you recommend us to a friend? By …