Søkt på: Bøker av Jagdish Sheth
totalt 40 treff
Sustainability Edge
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from …
Global Rule of Three
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly …
Business School in the Twenty-First Century
Questions about the status, identity and legitimacy of business schools in the modern university system continue to stimulate debate amongst deans, educational policy makers and …
The Global Rule of Three
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually** In our increasingly …
4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values …
Breakout Strategies for Emerging Markets
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences …
Customer Centric Support Services in the Digital Age
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in …
ValueSpace: Winning the Battle for Market Leadership
In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based …
Firms of Endearment
Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value …
The Rule of Three
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few …
Artificial intelligence in Customer Service
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased …
Research in marketing
This is the first volume, in a long-running series, on the subject of research in marketing.