Søkt på: Bøker av Jagdish Sheth
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The 4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values …
Firms of Endearment
Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value …
4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values …
Customer Centric Support Services in the Digital Age
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in …
Advances in Telecommunication Management
This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Technology and Crisis Management.
The Sustainability Edge
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from …
Theoretical Foundations in Marketing Ethics
This is the 15th volume in a series of studies on research in marketing.
ValueSpace: Winning the Battle for Market Leadership
In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based …
CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. …
Genes, Climate, and Consumption Culture
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that …
Give Your Business a Heart (Collection)
Wired to Care: How Companies Prosper When They Create Widespread Empathy , first edition, explains how companies can challenge themselves to meet their customers more than halfway. …
Does Marketing Need Reform?
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "e;Does Marketing Need Reform?"e; collects the insights of a select group …