Søkt på: Bøker av Jagdish N. Sheth
totalt 26 treff
Advances in Telecommunication Management
This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Technology and Crisis Management.
Theoretical Foundations in Marketing Ethics
This is the 15th volume in a series of studies on research in marketing.
CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. …
Genes, Climate, and Consumption Culture
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that …
Wiley International Encyclopedia of Marketing, 6 Volume Set
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and …
Research in marketing
This is the 13th volume in the series on "Research in Marketing".
Does Marketing Need Reform?
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading …
Sustainability Edge
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from …
Breakout Strategies for Emerging Markets
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences …
Customer Centric Support Services in the Digital Age
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in …
ValueSpace: Winning the Battle for Market Leadership
In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based …
Firms of Endearment
Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value …