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Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a …
Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. …
22 Immutable Laws of Marketing
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of …
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues …
The New Positioning: The Latest on the World's #1 Business Strategy
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your …
Jack Trout on Strategy
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) …