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totalt 26 treff
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a …
The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the …
The 22 Immutable Laws of Branding
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the …
Positioning: The Battle for Your Mind, 20th Anniversary Edition
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective …
The 22 Immutable Laws Of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do …
The Fall of Advertising and the Rise of PR
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on …
Posisjonering
For organisasjon blir det å skaffe seg en posisjon i forbrukernes bevissthet et stadig viktigere element. Posisjonering handler om hvordan vi skal utforme vår massekommunikasjon …
Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. …
22 Immutable Laws of Marketing
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of …
Marketing Warfare: 20th Anniversary Edition
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th …
Pedagogy of the Anthropocene Epoch for a Great Transition
This book functions as a practical guide to support teachers and higher education institutions in the construction of their courses and programmes in light of the Anthropocene. It …