Søkt på: Bøker av Jack Trout
totalt 25 treff
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a …
The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the …
Positioning: The Battle for Your Mind, 20th Anniversary Edition
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective …
Posisjonering
For organisasjon blir det å skaffe seg en posisjon i forbrukernes bevissthet et stadig viktigere element. Posisjonering handler om hvordan vi skal utforme vår massekommunikasjon …
Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and …
Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. …
22 Immutable Laws of Marketing
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of …
Marketing Warfare: 20th Anniversary Edition
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th …
Positioning
Pollywog and His Friend Cat
Paul is a little boy with autism. He sometimes likes to do the same thing all day long. He really wants to have a friend to play with but also really needs to do activities that he …
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized …
New Positioning: The Latest on the World's #1 Business Strategy
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your …