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totalt 7 treff
Handbook on Customer Centricity
'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in …
Strategic Market Management
Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with …
Strategy from the Outside In (PB)
Make customer value a C-Suite priority for lasting profits and growthWhile the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in …