Søkt på: Bøker av George S. Day
totalt 17 treff
See Sooner, Act Faster
How organizations can anticipate threats, spot opportunities, and act faster when the time is right; with rich examples including Adobe, MasterCard, and Amazon.When turbulence is …
Marketing Public Transit
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited …
The Variorum Edition of the Poetry of John Donne, Volume 4.1
This book presents a comprehensive digest of general and topical commentary on John Donne's Songs and Sonets from the early 17th century through 1999. Arranged chronologically …
Wharton on Dynamic Competitive Strategy
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive …
Essentials of Marketing Research, 2nd Edition with SPSS 17.0
Part I The Nature and Scope of Marketing Research.Chapter 1 A Decision–Making Perspective on Marketing Research. Learning Objectives. Introduction. Role of Marketing Research …
See Sooner, Act Faster
How organizations can anticipate threats, spot opportunities, and act faster when the time is right; with rich examples including Adobe, MasterCard, and Amazon.When turbulence is …
MARKETING RESEARCH
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic …
Wharton on Managing Emerging Technologies
Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior …
Marketing Research
Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce …
Antimicrobial Stewardship
In an age where antimicrobial resistance amongst pathogens grows more prevalent, particularly in the hospital setting, antimicrobial stewardship is an evidence-based, proven …
The Variorum Edition of the Poetry of John Donne, Volume 4.2
This volume, the ninth in the series of The Variorum Edition of the Poetry of John Donne, presents newly edited critical texts of 25 love lyrics. Based on an exhaustive study of …
Market Driven Strategy
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The …