Søkt på: Bøker av Christine Moorman
totalt 10 treff
Handbook on Customer Centricity
'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications …
Handbook on Customer Centricity
Strategic Market Management
Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and …
Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in …
Strategy from the Outside In (PB)
A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing!Shareholder value . . . core competence . . .six sigma . . . …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in …
Strategic Market Management
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with …