Søkt på: Bøker av Malcolm McDonald
totalt 81 treff
Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and …
Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and …
Key Account Management
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone …
Malcolm McDonald on Value Propositions
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them …
The Complete Marketer
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account …
Market Segmentation
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for …
Marketing and Finance
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence …
Grokking Web Application Security
When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticated attacks?Grokking Web …
Web Security For Developers
Every website today is vulnerable to attack and a compromised website can ruin a company's reputation. Web Security Basics for Developers covers everything a web developer needs to …
MBA Marketing
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the …
Marketing Navigation
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This …
Market Segmentation
This is a major revision of the first edition of "Market Segmentation". In today's marketplace, effectively segmenting the market in order to target profitable customers can be the …