Søkt på: Bøker av Jonathan Cagan
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Built to Love: Creating Products That Captivate Customers
Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the …
Built to Love
Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the …
Managing the Unmanageable
Nearly all innovation is done by teams. And while there are many books about the innovation process, and also many about managing teams, the management of innovation teams has gone …
Formal Engineering Design Synthesis
The development of a new design is often thought of as a fundamentally human, creative act. However, emerging research has demonstrated that aspects of design synthesis can be …
Built to Love
Offers data-driven proof that products and services appealing to customer's emotional needs outsell the competitionProvides a clear method and set of tools to enable companies to …