Zach's Journey from Selfish to Elfish

This holiday season we have a new guest. He's coming to the homes of little kids everywhere with the anticipation and hope of sharing his secret to true happiness. This sweet message is delivered in the book "Zach's Journey from Selfish to Elfish". Like many kids, Zach is so obsessed with getting something new he can't seem to think about anything else. He ignores his dog and rarely thinks about others. Until one day he gets a visit from his friend the Elf who helps him find his better self. E.L.F.I.S.H. E - Eager to help out, won't lie around and pout. L- Loving, true and able to see things through. F - Fiercely loyal friend, always with an ear to lend. I - Inspiring and strong, you know right from wrong. S - Sincere and sweet to everyone you meet. H - Happy to share and always fair. It is with these rules in mind that Zach finds true happiness as he learns to be Elfish.