Writing an Advertisement

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. For several years prior to the publication of this book I had the conviction that a treatise on the art of writing an advertisement, preparing copy, as we advertising men put it, written in a simple, chatty style, would be welcomed by a public that is becoming more and more keenly interested in the busi ness 0 selling through publicity.