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Wine Positioning
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Wine Positioning

Författare:
inbunden, 2015
Engelska
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
Undertitel
A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Författare
Pierre Mora
Upplaga
1st ed. 2016
ISBN
9783319244792
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
4.12.2015
Sidor
219