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Why People (Don’t) Buy
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Why People (Don’t) Buy

inbunden, 2015
Engelska
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Undertitel
The Go and Stop Signals
ISBN
9781137466679
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2015-05-15
Sidor
223