Why Mexicans Don't Drink Molson

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the countrys best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canadas leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canadas global success and the perils of continued complacency.A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Dont Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nations previously underestimated assets and abilities.