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Weaponized Marketing

33,70 €

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.

Undertitel
Defeating Islamic Jihad with Marketing That Built the World's Top Brands
ISBN
9781538137543
Språk
engelska
Vikt
304 gram
Utgivningsdatum
29.4.2020
Sidor
168