Gå direkt till innehållet
Vertical Cooperative Advertising in Supply Chain Management
Spara

Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.

Undertitel
A Game-Theoretic Analysis
Författare
Gerhard Aust
Upplaga
Softcover reprint of the original 1st ed. 2015
ISBN
9783319384429
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2016-09-22
Sidor
149