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Value Realization in the Phygital Reality Market
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Value Realization in the Phygital Reality Market

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.

Undertitel
Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Upplaga
2023 ed.
ISBN
9789819941285
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2023-08-10
Sidor
212