Upcycling

The growing interest in conscious and responsible consumption practices has shaped consumers' willingness to embrace upcycling. Upcycling has emerged as an innovative approach to consumption, gaining prominence as a more sustainable alternative to the conventional production of consumer goods. The main objective of this book is to investigate the predictors that influence consumer intention to adhere to the practice and consumption of upcycling. Knowing the predictors of upcycling can facilitate the promotion of actions and public policies to enhance and propagate this practice, increasing its more sustainable nature.