Travel Risk Perception

Travel risk perception has escalated due to various catastrophic events during the last decade. Consequently, travellers are compelled to consider risk at destinations during their travel plans. A proper understanding of the formation of these risk perceptions is useful to the travel industry members and policy makers to predict and plan for arrivals. The book discusses in detail factors determining the risk perception of travellers. Eight factors have been identified as most influential in forming risk perception of travel destinations. They are: terrorism, crime, political instability, cultural barriers, health scares, religious dogma, financial crises, and natural disasters. The book introduces a new approach to studying risk perception: analysing the differences between risk factors at a general level and at specific level. The presumption here is that the formation of perception is affected by the level of detail presented to the decision maker. The impact of these factors and variables on risk perception were tested under a qualitative and quantitative methodological framework.