The Style Formula

2025 Global Book Awards Silver Medalist in Health, Fitness and Dieting

In this book, Aricia Symes, founder and master stylist of Unfoldid, sets out an objective, fact-based approach to styling that any person can use. Whether you’re preparing for a red-carpet event or to take your kids to the playground, Aricia’s Style Formula will help you get dressed with ease and in a way that makes you feel your most confident. This isn’t a rule book of “do’s” and “don’ts,” but an actionable guide to unlocking your personal Style Identity.

With Aricia’s foundational formula, you will be able to:

• Pick clothes that highlight the areas you choose.
• Build a functional wardrobe that contains only pieces that work for your body and lifestyle.
• Take pieces from your wardrobe and put them together to create outfits for any occasion.
• Embrace the creative side of styling to craft looks you love.
• Get in touch with your personal sense of style—what makes what you wear uniquely you.

The Style Formula: The Art and Science of What to Wear will reshape the way you think about getting dressed, giving you the tools you need to transform your look in the way you want—without having to invest in a whole new wardrobe. The secret lies in the science of style.