The Strategic Management of Higher Education Institutions: Serving Students as Customers for Institutional Growth

The new generations of learners, technological innovations, budgetary constraints, and economic factors have given rise to the need for reevaluating new strategies in Higher Education Institutions (HEI). In addition, quality of learning, responsiveness to economic needs such as providing competencies that can help graduates be gainfully employed and help economies grow, and helping learners to fund their education are among the ongoing issues that HEI should carefully examine in formulating an appropriate strategy in dealing with the rising challenges.