
The Social Organisation of Marketing
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.
- Undertitel
- A Figurational Approach to People, Organisations, and Markets
- Redaktör
- John Connolly, Paddy Dolan
- Upplaga
- 1st ed. 2017
- ISBN
- 9783319515700
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2017-08-03
- Sidor
- 230