The Secret to Fundraising: It's NOT about asking for money

During tough economic times, nonprofits suffer. These times can be seen as opportunities to get back to basics when it comes to fundraising. The money is still there, it's just in fewer hands. Throw away the fancy strategies that enable too much focus on donors and not enough on mission. Spend more time inspiring people to support your mission. Deborah Lukovich offers an alternative way of thinking about resource development PLUS a user-friendly three-part formula for getting better results no matter your resource needs. Throughout the book, the author helps the reader understand how his or her own thoughts limit results, and that's why she begins by sharing her philosophy of eternal optimism + genuine relationship building. After inspiring the reader to understand that there are resource opportunities right in front of him or her, the author moves on to teaching her three-part formula for achieving sustainability through community engagement = Story + Direction + Relationships.