The Predictable Pipeline: How Growth–Oriented Comp anies Deliver Repeatable, Scalable, and Profitable Marketing–Driven Results

Refocus the efforts of your B2B marketing on revenue generation and fiscal responsibility with this indispensable volume  The Predictable Pipeline: How Growth-Oriented Companies Deliver Repeatable, Scalable, and Profitable Marketing-Driven Results insightfully reexamines the role of the B2B marketer with an eye towards fiscal discipline and productivity. Matt Heinz brings the lessons he’s offered to companies like Microsoft, Salesforce.com, and Seagate to the forefront with this comprehensive B2B marketing resource. The Predictable Pipeline shows readers how to:  establish business objectives and measurable goals for B2B marketers  integrate B2B marketers with the sales team  establish a full-funnel approach framework  detail sales enablement best practices at each stage of the sales cycle  maximize B2B marketing for lifetime value, loyalty, and referrals  Full of practical strategies and concrete advice for refocusing the efforts of B2B marketers, The Predictable Pipeline is perfect for anyone interested in embracing revenue responsibility as a fundamental principle of their marketing process.