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The Political Marketing Game
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The Political Marketing Game

Författare:
Engelska
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Upplaga
1st ed. 2011
ISBN
9781349359448
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2011-01-01
Sidor
259