The Language Impact

"The Language Impact" is a transdisciplinary book which looks at language from the point of view of its effect on the world. The appearance of language on our planet is similar to a natural event with far-reaching consequences for the evolution of the human species, the language system and discourse. The author shows in detail with many examples to what extent language has had and still has a strong effect on individuals, societies and the earth in general from the first bonding talk 30,000 years ago to the effects of the internet in the 21st century A.D. The book serves as a comprehensive and cutting-edge survey of this emerging field, covering a wide variety of topics including the phylogeny of language, Linguistic Relativity (Sapir/Whorf) and Linguistic Constructivism, Cognitive Linguistics as well as Critical Discourse Analysis and Discourse Strategies.