The Electric Campfire: A Marketer's Guide to Documentary Storytelling

The guide to creating powerful video documentaries to elevate your brand's story and build a passionate following. Denise Roberts McKee has spent a decade running the operations of acclaimed filmmaking company About Face Media, which specializes in documentary storytelling for brands. In The Electric Campfire, she details how marketers are taking storytelling principles that are thousands of years old, and applying them to video in digital and social channels.